Ford Motor Company, Dearborn, Michigan
The Ford Motor Company’s website reads “Over a century of innovation.” I had the pleasure of experiencing this innovation last week. I rented a car from Budget Car Rental in Atlanta, Georgia. I requested the most affordable vehicle they offered. They upgraded me promising a Kia Soul upon arrival. This vehicle is marketed on television with large white mice as driver and passenger so when I arrived at the Budget counter I claimed my place in the ouroboros dressed as a large white mouse savoring the promise of a Kia Soul. (I’m told my mouse costume was used in the filming of the 1979 Film “Rock ’N’ Roll High School” but that’s another story.)
The line was long and slow-moving and even after I had been served by the Budget employee, I was asked to wait a few more minutes. While waiting, my spirits sunk, as I imagined that maybe there were no more Kia Souls available. Would I get a Nissan Versa or Toyota Yaris as a substitute? I had requested affordability.
After a few minutes I was handed my rental contract which indicated my rental car was parked in spot B-10. My walk of the green mile begins. My stomach tightens and my last meal gurgles its disapproval. I reach the last obstacle, another Budget employee seated in an uncomfortable-looking chair wearing and what appeared to be a grimace.
Her face temporarily brightens into a smile as I approach her glass house. She looks at my contract and gestures towards spot B-10 and tells me “It’s the Expedition.”
I am non plussed by the shiny new 2018 Ruby Red Expedition Limited (VIN 1FMJU1KTXJEA06264). A nicer car I’ve not seen much less driven. I own two Fords and this 3.5l Ecoboost-propelled beauty made me forget both of them. Wow! This is a fine automobile. It is easy to see over a century’s worth of innovation at The Ford Motor Company is ensuring American engineering is alive, well, and beautifully packaged as art. Thank you for producing such a masterpiece.